Giancarlo Celentano is Head of Central Marketing in Incard. After an experience as Software Developer, Giancarlo joined Incard in 1998. In 2003 he became Product Marketing Director and then became Responsible for the Strategic Marketing until last November, date at which he took his current role. Giancarlo chaired SIMalliance Java Card Interoperability Working Group and he is member of the Business Committee in Java Card Forum.