Valerie co-founded Interactive Rights Management and jointly heads the company's three areas of activity: TV, content and consultancy. IRM is an independent Interactive rights Investment and exploitation company. IRM was established to acquire Interactive rights from IP owners and to commercially exploit them by developing and managing the global rollout of revenue generating Interactive consumer services across 7 different platforms (Internet, Mobile, PDA, Fixed Line Telephony, In-flight Entertainment, interactive DVD, Interactive TV). Before founding IRM, Valérie while at Celador International, was responsible for the global business Development working across 10 international brands on both consumer and interactive products. Valérie was also responsible for the conception and execution of global Mobile and DiTV strategies for Celador programme brands including Who Wants To Be A Millionaire?. She directly oversaw the roll-out and launch of Who Wants To Be A Millionaire? mobile games in more than 45 countries (generating in excess of 400 million premium rate messages) and interactive television games in more than 7 countries (generating over 8 million paid-for games) through partnering with major broadcasters, fixed line and mobile network operators and technology service providers on every continent. In her native France until 2001, Valérie background lies within the classic school of Marketing where she was previously responsible for the advertising strategy for Givenchy (part of LVMH group) and for Marketing at L’Oréal. She holds a Degree and Masters from Dauphine University, Paris IX in International Economics and a Specialised Masters in Marketing from E.M. Lyon Business School.