Agenda

9.10 - Chair's Welcome and Speed Networking

9.20 - An Overview of the SIM Card Market from the SIM Alliance
Michel Canitrot, Chairman of the Board, SIMalliance

9.50 - SIM: Strategic Asset for the Future of the Worldwide Telecom Industry
Olivier Leroux, Board Director, SIMalliance

Tracking the Progress of Smart Card Web Servers and Industry Interest

10.20 - An Introduction to On Card Portal Services Based on Smart Card Web Servers

-          An analysis of the major characteristics and service models of existing personalised services

-          What advantages will the personalised services based on the SCWS bring?

-          The overall process within the proposed system: architecture and construction method

-          An on card portal service example

Seung Hwan Kim, Ph. D., Service Development Team, Convergence & Internet R&D Centre, SK Telecom

10.50 - Networking and Refreshments Break

11.30  Factors unleashing SIM innovation: SIM as a client for mobile Cloud computing and Long tail devices

Ajit Jaokar, CEO, Futuretext Ltd

12.00  Web Evolution in Mobile

·                   One Web for all Devices

·                   Security and Trust

·                   Device, SIM and Network resident capabilities

Tim Raby, Managing Director, OMTP

12.30 - Exhibition Visit and Networking Lunch

High-Capacity SIM Cards: The Benefits and Challenges

14.00  Service Models based on Smart Card Web Server in High-Capacity SIM card: Technical Challenges and User Benefits

-          On-card instant messaging service based on embedded-SIP protocol

-          On-card payment transaction gateway service

Jaesung Hong, Service Development Team, Convergence & Internet R&D Center, SK Telecom

14.30  Investigating the Business Case for Justifying the Introduction of Large Memory SIM Cards

-          Under what conditions have large memory SIM cards so far been distributed?

-          Is this VIP solution viable for a long-term business case?

-          What has been customer’s reactions to the large memory SIM cards? Do they make the most of the advanced capabilities?

-          How could the business model be adapted for a wider distribution? Would operators need to relinquish some profit?

Guo Wei, Technology Director, Eastcompeace

Standardisation and Industry Cooperation

PANEL DISCUSSION
15.00 Why and How Should the Industry Make an Effort to Cooperate?

-          Is there really conflict between SIM vendors and handset manufacturers or simply misunderstanding and bureaucracy?

-          How can handset turnover increase without SIM card compatibility and standards becoming a barrier?

-          Who should lead the way with standardisation agreements?

-          How does this opportunity/barrier differ according to region?

Dr. Klaus Vedder, Chairman ETSI TC SCP
Tim Raby, Managing Director, OMTP
John Martinez, Device Planning, Celcom Malaysia

Colin Hamling, Devices and SIMs, Telefonica O2 UK - Chair of GCF (Field Trials)

15. 45 - Networking Break and Refreshments

Developing Markets Focus

16.20 What is the Role of Advertisers in the SIM Card Industry?

-          What benefits could advertisers bring to the SIM card industry?

-          Will big-brand advertising add value to SIM cards in price sensitive growth markets?

-          How best should advertising be implemented?

-          Double revenues: Advertisers paying and an increase in consumer loyalty!

Christina Yap, Media Director, APAC, Celltick

Round Table Discussions

16.50  Discussion Leaders from the SIMalliance:

1) Michel Canitrot, Chairman of the Board, SIMalliance
2) Olivier Leroux, Board Director, SIMalliance
3) Didier Serodon, CTO, Sagem-orga
4) Oliver Richter, Board Director, SIMalliance

In developing markets such as India and China, once the credit on a prepaid SIM card has expired there is no incentive for consumers to top-up the same SIM card rather than discarding and purchasing a new, possible cheaper, one.

This low loyalty, low retention market results in operators facing constant customer turnover and SIM card manufacturers being bled by cheaply manufactured, disposable cards.

In Round Table groups discuss:

 - To what extent would operators revenues be lifted by an increase in customer loyalty?
 - What methods have been discussed and experimented with to increase SIM card loyalty?
 - How can the industry make higher-quality SIM cards more attractive to low-income consumers?
 - Which groups in the industry should be focusing on this problem?

17.20 - Networking Reception and End of Day One

Examining the Commercial Viability of the Advanced SIM Application The Potential for Contactless and NFC for Mobile and the SIM Industry

9.00  SIM Secured NFC Services

·                   The role of the SIM in mobile NFC solutions

·                   The SIM as security and service delivery platform

Dr. Klaus Vedder, Group Senior Vice President and Head of Telecommunications, Giesecke & Devrient

9.25  The Opportunities NFC Presents to Mobile Operators

-          Could NFC payments help increase consumer stickiness in traditionally fickle markets?

-          With state-of-the-art payments systems already in place, is mpayments a natural progression?

-          Which NFC application will be the most profitable for mobile operators? How will low-profit applications be controlled?

-          Innovation is required to make money from NFC What are operators plans for the future?

Neill Whitworth, Head of SIM Cards, O2 UK

09.50  Singaporean Case Study: Mobile NFC Transport Ticketing

·                   An overview of the mobile NFC ticketing case study

·                   Did passengers understand and easily adapt to the mobile ticketing proposition?

·                   What changes could be made to further improve the service?

·                   How will mobile ticketing affect the travel industry: Pros and Cons

Richard Tay, VP, Business & Technology, EZ-Link Pte Ltd

10.15  Introduction of China Mobile Current Business and Future Plans. CMCCs Expectations And Requirements From The SIM Industry.

Miss ZhaoFang, Vice President, Marketing, China Mobile Head Office

11.10 Why is the Industry Fascinated with Mobile NFC?

-          With a whole new payments system where inherent security is the vital component, is contactless the technology to finally bring the underestimated SIM card to the forefront of cutting-edge technology?

-          With an ever-increasing ecosystem involved in NFC, how can the industry push cooperation and collaboration?

-          With transport, advertising and payments likely to be the initial success stories, how successful have trials in these areas been so far?

Sergio Cozzolino, SCaG Chairman, GSMA

11.35  Ten minute presentations from the worlds leading TSMs followed by discussion and debate with an opportunity for audience participation
What is the Role for the Trusted Service Managers?

What is the current role of TSMs for the fledgling mobile NFC industry?

-          As the ecosystem develops and matures, will trust develop between the services to render TSMs obsolete?

-          How can TSMs extend their offering to retain their vital role in the success of mobile NFC?

-          Should TSMs concentrate on evolving to specialise in specific NFC areas e.g. transport?

Juha Mitrunen, Vice President, Valimo Wireless Ltd

Chua Thian Yee, CEO, CASSIS International
Cyril Annarella, Asia Marketing Director, Telecom Business Unit, Gemalto
Shubhrendu Khoche, Sales Director, APAC, Venyon

12.30 - Exhibition Visit and Networking Lunch

The Evolving SIM Application and Increasing Importance to Commercial Services

13.30  The SIM card as a banking grade secure platform

mChek has demonstrated in both India & Sri Lanka that the SIM card can be leveraged to deliver banking grade security on the mobile. The SIM based mChek secure platform powers multiple applications like mobile payments, hosted 2 factor secure authentication service, remote authorization and secure notification services. mChek is currently available on Airtel in India and Dialog in Sri Lanka.

Sanjay Swamy, CEO, mchek

14.00  The Importance of Regarding the SIM Card as a Business Enabler Rather than a Basic Component

-          How has the SIM cards role as part of the marketing mix evolved?

-          To what extent can operators profit from the ROI of applications on the SIM card?

-          Why do some operators underestimate the potential of the SIM card? How can their opinions be changed?

-          User-centric applications require an easily navigable user interface: How can full input from the entire value chain be organised?

Paul Loke, Manager of Wallet ID, StarHub

14.30 - Networking and Refreshments Break

Leveraging the SIM for Mobile TV

15.00 The UICC as a Mobile TV Service Enabler

·                   Market overview

·                   The current situation of mobile TV around the world

·                   The two main roles of the UICC in Mobile TV

·                   CAS and the benefits of OMA BCAST

·                   Interactivity: Increasing revenue on top of TV Usage

JC Tisseuil, Head of Marketing and Business Development, BU Telecommunication, Sagem Orga

15.30 Mobile TV Case Study

-          Content Protection: Deploying an OMA BCAST Solution.

-          Usage Monitoring: Viewership measurement thru SIM Cards.

-          The Singaporian Use Case

Stéphane Palomba, APAC Business Development Director, Alcatel-Lucent

Michel Guiragossian, Mobile TV Marketing Manager, Gemalto

16.00  Realising the Full Potential of SIM: Facilitating the Mass Market Adoption of Wireless Services

-          What is the role of the Universal Integrated Circuit Card (UICC) guidelines and how does this technical document meet market demands?

-          Examination of how both issuers and application providers will benefit from the guidelines

-          Using the document to implement UICC programs that will achieve mass market adoption of wireless technology

Gil Bernabeu, Technical Director, GlobalPlatform

Examining the Machine-to-Machine Phenomenon

16.30  Assessing the Niche Market for Machine-to-Machine Applications

-          What is the current size of the machine-to-machine market and what are growth predictions?

-          To what extent can the technology reduce costs and business operations environmental impact?

-          How do the requirements for machine-to-machine SIMs differ to the commercial requirements for consumer mobile SIMs?

Heiko Kruse, Vice Chairman, ETSI SCP REQ

17.00 - Chairman’s Closing Remarks

17.10 - End of Conference