As the Media Director, Christina is responsible for content and mobile advertising proposition of Celltick's LiveScreen(tm) Media services across the APAC region. Before joining Celltick, Christina worked at ESPN STAR Sports as a Product Director of the Digital Media team, overseeing the Mobile ESPN product and online advertising campaigns. She brings over 10 years experience in the mobile industry, starting with Telstra and AAPT in Australia. Her telecommunications experience brought her to Singapore where she was instrumental in building the mobile content team from scratch at StarHub.