Conference Agenda

SIMalliance is a non-profit industry association made up of the world leading SIM card manufacturers representing 9 of every 10 SIM cards sold in the World.

Conference Agenda

SIMposium2009 & SIMposium2009 Live!

DAY 1 - Tuesday 21st April 2009 



 PART 1: THE MARKET
 
9 :00
(10 min)
Moderators' introduction
Michele Scanlon, Principal Consultant, Green Giraffe & Andreas Constantinou, Research Director, Vision Mobile
9 :10
(10 min)
Welcome speech 
Michael Krammer - CEO, Orange Austria
9 :20
(50 min)
The SIM market (unveiling 2008 data) and the role the SIM can play - in the light of the gloomy economic climate - to help operators optimise costs, increase revenues through short ROI using today’s technologies, networks & models and establish sound foundations in converging & opened business models by introducing the latest SIM innovations
Michel Canitrot - Chairman, SIMalliance
  EXCLUSIVE INTERVIEW: VIVEK BADRINATH, EVP Networks, Carriers, Platforms & Infrastructure, ORANGE  
10 :10
(25 min)
MNOs and mobile transactions - Who’s swiped my mobile wallet ? A review of mobile wallet strategies and business models
John Devlin - Research Director, Financial & ID Technologies, IMS Research
 
10:35 – 11 :30 COFFEE BREAK
 
PART 2: HANDSET & SIM – Accelerating the deployment of Web-based customized applications
 
Smart Card Web Server (SCWS)
 
11:30
(25 min)
How the SIM can complement existing practices in handset customization
- What are existing practices in handset customization?
- What limitations are identified?
- How the SIM can help to overcome these limitations and complement existing handset customization schemes?
Frédéric Martinent, Product & Marketing Director for Multimedia Business Group, Gemalto
11:55
(10 min)
Outline of technology 
 Gary Waite - Technology Manager, Telefonica O2
12 :05 (15 min)
GSMA Smart SIM Project Scope
• Output: aligned device requirements, common understanding of use cases & business cases
• Working jointly with device
Gwen Edwards - Orange Devices Team - Senior Cards Marketing Manager
12 :20
(25 min)
SIMalliance opens the SIM to Web Technologies – Unveiling the first results of the global SCWS Survey
Alexandre Szyda - Chairman, SCWS Workgroup, SIMalliance
12:45
(25 min)
Telecom Italia SCWS scenario
- Migration of currently available SIM centric services toward the new web based platform
- Presentation of the Telecom Italia project lead involving a handset manufacturer (Samsung Mobile), an OTA Platform provider (Movenda) and a Smart card manufacturer (Incard) with the outcomes of this joint cooperation among parties.
- Evolution of SCWS - technical and business opportunities; ie. Integration of Mobile NFC, High Speed Protocol interface (USB) and large memory (Mega to Gigabytes) SIM cards
Fioravante Pascale – PM & Standard Strategist, Telecom Italia
 
Rosario Tornese – Product Manager, Incard
 
13:10 - 14:25   LUNCH SPONSORED BY SMARTTRUST
 
14:25
(25 min)
The Handset Manufacturer view
Jeremy Belostock, Head of New Technology Introduction, Nokia Device Experiences
 
PART 3: OPTIMISE COSTS - LIFE CYCLE MANAGEMENT
 
14:50
(25 min)
What’s wrong with provisioning today and what can we do about it?
The majority of SIM cards are pre-provisioned in the network, ready for users to start using straight away. Despite the simplicity of this approach, in today’s marketplace and economy operators can no longer tolerate its drawbacks. Based on case studies in three different countries, this talk will explore the operational and financial benefits of a new approach – Dynamic SIM Allocation. 
Stuart Cochran - CTO, Evolving Systems
15:15
(15 min)
Mark up Language
Gary Waite, Telefonica O2; Paul Gosden, Director of Devices & Smart Card Groups, GSMA
Bernd Mueller, Product Marketing Director Telecoms, Giesecke & Devrient
15:30
(25 min)
Optimise costs while developing an environmental competitive advantage
Being in line with the new “eco-efficient” market expectations may imply a modification of Mobile suppliers and SIM vendors’ industrial (waste minimization, cleaner production) and social management which constitutes a first challenge. But this is also a real opportunity to re-consider the SIM card, its use, and its distribution model and develop a competitive advantage on the Environmental scene while optimising costs.
Magali Fioux, Product Fulfilment Group Director, Oberthur Technologies
15:55
Identifying the value of SIM technology based application
Alf Eriksson, VP SIM OTA, SmartTrust
 
16:20 - 16:50   COFFEE BREAK
 
 
PART 4: generate revenues Now
using Today’s technology, models & infrastructure
 
16 :50
(25 min)
S[at]T, an interoperable platform to offer mass-market mobile Internet services and content to all phase 2+ phone users
Stéphane Girodon, Chairman – S[at]T Workgroup, SIMalliance
 
In the Consumer World – by providing more services
 
17 :15
(25 min)
Poste Mobile: The Mobile Wallet Service
Credit Card Refill, Balance Inquiry,List of Transactions, Money transfer, SIM refill, M-Commerce, Bill & Postal Services payments …
Francesco Fucci, Technology Manager VAS, Poste Mobile
17:40
(25 min)
Noverca: the new MVNO in Italy: How to extend the mobile customer’s frontier
* Noverca 256K Extended SIM
* Location Based Services and Mobile banking
* Integration with VoIP
Simone Suriano, Handsets & SIM Manager, Noverca & Giancarlo Celentano, Sales Director - Telecoms, Giesecke & Devrient
 
In the Machine World – by providing service providers with value added services and ways to optimise costs
 
18:05
(25 min)
Large scale M2M connectivity deployments – Key learnings
Goran Brandt, Business Development Director, Telenor & Fredric Liljestrom, Strategy Director, Telenor Connexion
18 :30
(25 min)
M2M: A growth opportunity even in economically challenging times
- What is M2M? Key elements and components for an M2M solution
- Market trends and drivers in the M2M industry
- Applications using M2M technology
- Future challenges, outlook and conclusion
Marc Sauter - VP Strategy, Cinterion Wireless Modules 
18:55
(35 min)
M2M Panel discussion
How important is standardization and form factors in M2M ?
What is the impact of the recession / global economic downturn on the M2M market?
How could a successful business model for eCall (Automotive emergency call) look like?
What needs to be done to completely exploit the huge potential of the M2M market
How important is innovation for the M2M market?
What are the differences / different requirements between M2M and mobile communication (voice calls, SMS) and / or mobile broadband data (PC cards, Laptops)?
What is Telenor's opinion about the migration from 2G to 3G networks, and the support of M2M applications?
Marc Sauter - VP Strategy, Cinterion Wireless Modules
Dr Klaus Vedder, Chairman, ETSI SCP & Group Senior VP, Giesecke & Devrient
Goran Brandt , Business Development Director, Telenor
Jean-Pierre Delesse; Manager Security Business Group, Renesas Technology Europe
 

Day1 Conference ends at 19:30
 

DAY 2 - Wednesday 22nd April 2009

 
08:30   Moderators' summary of Day1 and introduction of Day2 (20 min)
 
 
PART 5: ESTABLISH SOUND FOUNDATIONS FOR NEW REVENUE OPPORTUNITIES IN CONVERGING & OPEN BUSINESS MODELS
 
… In Network / Technology Convergence
 
08:50
(25 min)
FIXED/MOBILE - The SIM has the potential to become an increasingly important asset to mobile operators; it continues to be a physical token that securely represents customers, and can take on additional functions in fixed mobile convergence as part of a broad set of total communication services. The full potential of the SIM as the engine for trusted consumer and enterprise mobile applications could become reality in the next few years.
Paul Lahaije, R&D Business Lead Smart Cards, Vodafone
09:15
(25 min)
AGPS SIM: the SIM becomes a service platform independent from the handset, to provide value added location based services
François Blanchard, Field Marketing Manager, Sagem Orga
Anton Gavrailov, VP Business Development, Sirma Mobile
09:40
(25 min)
WIFI - Determined to further simplify users' access to WiFi hotspots, while reinforcing the security of their transmissions, the major French WiFi access providers, grouped together through Wireless Link, have decided to develop the use of SIM cards as a way of connection. This new system – which works in total interoperability – is presented for the first time worldwide.
Joël Gaget - Director, Wireless Link
 
10:05 - 10:35   COFFEE BREAK
 
… in Mobile Commerce
 
10:35
(25 min)
Mobile NFC - the enabler to new lifestyle services
Richard Poynder, Chairman, The Smartex Group of Companies
11:00
(25 min)
The Oyster Experience in London
Peter Lewis, Oyster Development Manager, Transport For London (TFL)
11:25
(25 min)
Telecom Italia - Sagem Orga, a common objective: The success of NFC
- Use cases (Transport, Banking, ID, Loyalty, Gambling ...)
- How to build a pilot?
- Our joint experiences
Paolo Vendittelli , VAS Handsets & SIM, Telecom Italia & Remy Cricco, Global Accounts Marketing Manager, Sagem Orga
11:50
(25 min)
Open standard and interoperability – the collaborative approach driving NFC success
Pimsai Chichareon, Marketing Manager NFC, Gemalto
12 :15
(15 min)
SIMalliance Mobile NFC Workgroup Objectives, Deliverables & Milestones
Pawel Chobrok - Chairman, NFC Workgroup, SIMalliance
12 :30 (15 min)
Device or SIM based NFC ? Sicap puts operators in control !
Stéphane Jayet, Head of SIM and Device Management, Sicap
 
12:45 - 14:15 LUNCH SPONSORED BY SICAP
  
14:15
(45 min)
Mobile NFC Ecosystem Panel Discussion - with the support of GlobalPlatform
What are the potential ecosystem roles and relationships of the different players
What are the different business model options
What are the services which can be charged for
What is needed to move from pilots to roll outs
 
 
Marc Kekicheff, Senior Business Leader of Product Technology at Visa Inc
Michel Barjansky - Innovative customers technologies / Head business development – RATP
Willem Buthuis, Corporate Vice President & CTO,
Giesecke & Devrient
John Harvey, Director of Business Development, VIVOtech
Neill Whitworth, SIM Product Manager, Telefonica O2
15:00
(40 min)
The End User interoperability and security perspective in converging trusted architectures
After 2 X 10 min presentations from Tim Raby – OMTP, Peter Parkanyi – StolPan during which they will be presenting their organisation’s view on how to reduce fragmentation and simplify the user experience, the panel will discuss the impact of security levels on end-user experience for trusted services.
Tim Raby, Managing Director, OMTP
Gil Bernabeu, Technical Director, GlobalPlatform
Peter Parkanyi; R&D Lead Stolpan EC NFC Project & General Manager, Ranycon Technologies
Lauri Pesonen, CEO, Venyon
Gary Waite, Technology Manager, Telefonica O2
15:40
(25 min)
Marketing & Privacy in opened & converging business models
Ajit Jaokar, CEO, Futuretext
 
16:05 - Conclusion –  Conference Moderators & SIMalliance Board of Directors  (25 min)
 
Day 2 ends at 16:30