Contactless Intelligence (CI) is a unique marketing platform for the contactless industry that developed its communication vehicles around Media 2.0 marketing activities. The approach of Contactless Intelligence combines conferences and intensive roundtables that come to terms with real issues facing the contactless community. Its publishing vehicles consist of a weekly email news feed and ‘C-IQ’, a magazine that contains CI’s exclusive interviews and market views, delivered by movers and shakers of the contactless industry. CI’s broadcast channel, and use of networking sites such as YouTube, allows a further dissemination of messages using the latest in on-line broadcasting approaches.