Pimsai Chichareon is Marketing manager for Near Field Communication at Gemalto. She joined the company in March 2001 in Mobile communications’ technical consulting and project management group focused on Asia Pacific region. In 2004, Pimsai transferred to Product marketing division and responsible for competitive strategy. Her current focus as NFC Marketing manager is to support mobile operators and service providers in leveraging the full potential of NFC and its related services. Pimsai has attained a Master of Science in Telecommunications Technology from University of Manchester Institute of Science and Technology.