Agenda - DAY 2

SIMalliance is a non-profit industry association made up of the world leading SIM card manufacturers representing 9 of every 10 SIM cards sold in the World.

SIMposium Asia 2009 Agenda - DAY 2



Time
Topic Title
Speakers
09.00
Chairman’s Opening Remarks
Morning to mid afternoon:
Anne-Corinne Bell
Director Consulting and Business Development
Frost and Sullivan, Hong Kong
Joint Sessions:
Abraham Joseph
Founder
Device Management Forum

Enhancing Customer Experience, Bringing the Handset and SIM Together – Using latest technology innovation

09.10
Operator
Assessing how Smart SIMs will Provide Better Quality of Service for Customers by Providing Rich Media Applications
-       With QoS in mind, what advantages are we looking at in utilizing SCWS based applications in SIM Cards
-       Identifying the key issues facing SCWS
-       Comparing the benefits between SCWS based applications and Java based mobile applications
-       How to allocate Java based mobile applications in Smart SIMs
-       Practical Demonstrations of SCWS and Java based applications
-       Assessing the available Smart SIM-capable handsets in the market
Seung Hwan Kim
Service Development Team – Convergence and Internet R&D Centre
SK Telecom, Korea
09.35
Association
Exploring the Abilities for Web Applications to Utilize SIM Based Services and SCWS
-       Examining the changing landscape of how devices play the central role in providing the interface between the user and the smart card
-       Addressing issues on how web applications can make use of smart card features (controlled by the owner of the smart card) and making web services more secure
-       Uncovering the next stage of BONDI initiatives
Tim Raby
Chairman
OMTP
10.00
Identifying the Value of SIM Technology Based Applications
-       The positioning of SIM technology
-       The market challenge
-       Examples of applied SIM technology
Alf Eriksson
VP, Business Unit SIM-OTA
SmartTrust
10:25
Motion Detection SIM – Ensuring Convenience for Mobile End Users and Opening New Opportunities for MNOs
-       Understanding the value proposition of motion detection in the SIM
-       Evaluating ways of enhancing convenience for end users through new range of innovative services
-       Uncovering the opportunities for MNOs
Lorenzo Stranges
Head, Business Development for Innovation
Oberthur Technologies
10.50
Morning Refreshments

11.20
Presentation of GSMA Smart SIM Project – Objectives and Milestone
Cheol Kim
Director – Technical Planning
SK Telecom
GSMA Smart SIM Project Representative
11.45
Association
Facilitating Mass Market Adoption of Mobile Contactless Services
-       Identifying different ways of how mobile contactless services can be provided
-       Enumerating existing technologies in facilitating secure delivery OTA of new and creative mobile services and outlining back –end systems evolution to support a new deployment model in mobile contactless
-       Studying the technological landscape in mobile services that facilitated the deployment of contactless services
-       Evaluating future activities in the mobile space, including a further enhancement to its Card Specification v2.2, which will facilitate simple, secure contactless service selection by the end-user within a contactless and NFC environment, and the new certification model for the UICC Configuration
Gil Bernabeu
Technical Director
Global Platform

SIM Embedded Applications and Services

12.10
Operator
Studying the Buy in Factors of Mobile Wallet in SIM Cards
-       Evaluating the value proposition of mobile wallet to end users
-       Understanding effective business models for Mobile Wallet in SIM Cards
-       Assessing the market standings of utilizing mobile financial services in
Asia – Are the expectations being met?
-       What are the most recent challenges that we are facing and how are we planning to resolve them?
Ichwansyah Putra
Product Development Manager- mCommerce
Indosat, Indonesia
12.35
Networking Lunch

13.35
Operator
DTAC’s ATM SIM Case Study – Opportunities and Challenges
-       Understanding the Value proposition of ATM SIM in the Thai market
-       Evaluating the business case that made the roll out possible
-       Overcoming challenges of launching new financial technology in the market
-       Assessing required partnerships that is required to make the roll out successful
Pakorn Pannachet
Division Head, Value Added Services
DTAC, Thailand
14.00
Wrap up presentation – SIMposium Asia 2009 key highlights and take away in this year’s agenda
-       What are the latest trends in Innovation that was highlighted in this year’s conference that will make your business more successful
-       Which road is the industry headed? and what are the things that we need to focus our attention to?
-       How will the collaboration between the SIM players, Handset Manufacturers and Mobile Operators be a success?
Anne-Corinne Bell
Director Consulting and Business Development
Frost and Sullivan, Hong Kong
14.25
Afternoon Refreshments


Exploring the Future of SIM and MDM – Joint Sessions with MDM Asia 2009

14.40
Operator Panel Discussion
PANEL DISCUSSION: Strategically Examining MDM Solutions that Work and Understanding How Mobile Device Capabilities be Maximized by the SIM
-       Examining new trends in device management and the re-emerging importance of the SIM in Mobile Devices
-       What are the leading solutions in this areas?
-       Examining how Mobile Devices and SIM Cards working together can achieve the highest form of service excellence in the telecommunications industry
Awnish Chaudhary
General Manager, Marketing (
Mobile Devices)
Bharti Airtel

Mahesh Deshmukh
General Manager, Marketing (
Enterprise Business Unit)
Idea Cellullar, India

Monjur E-Elahi
Head, Research and Insights
Consumer Division
Aktel, Bangladesh
15.20
NFC and Mobile Handsets – Opportunities Beyond Mobile Payments
-       NFC for mobile phones, use cases, benefits, challenges
-       Enhancing the user experience or mobile payments and beyond
-       Key learning from the trials and commercial launches around the world
Jarkko Sevanto
Senior Manager, NFC Business Development,
South East Asia
Nokia
15.40
PANEL DISCUSSION: Understanding the Role of SIM and MDM in the NFC Environment
-       Evaluating how the SIM and MDM capabilities help NFC technology to move forward
-       Where is NFC right now and where are we headed?
William Mar
Director, Consumer Products, Device & Usability,
CSL Limited, Hong Kong
 
Andreas Bertling
Chairman, ETSI SCP Test
Product Manager,
COMPRION

Shubhrendu Khoche
Sales Director
Venyon APAC

Jarkko Sevanto
Senior Manager, NFC Business Development,
South East Asia
Nokia
16.20
PANEL DISCUSSION: Uncovering the Latest Trends in Applications Provisioning and Apps Store
-       On deck and off deck
-       OTA
-       Revenue Models
-       Service and support models
-       Evaluating SCWS as an operator solution for an Apps store
Abraham Joseph
Founder
Device Management Forum

Han Willem
Chief Strategy Officer,

CSL Limited,
Hong Kong

Thilaiyampalam Rajkumar
Manager, Quality Assurance
Dialog Telekom, Sri Lanka
17.00
End of Conference Day 2