Michel Canitrot Elected New Chairman of SIMalliance

London, 16th July 2007, SIMalliance, the global association made up of the world's leading SIM card manufacturers, announces that Michel Canitrot has been elected Chairman of the new elected Board of SIMalliance.

The new SIMalliance Board comprises members from Gemalto, Giesecke & Devrient, Incard, Oberthur Card Systems and Sagem Orga.

Michel Canitrot is Executive Vice-President Very Large Accounts at Gemalto. He joined Gemplus in September 1998 as Vice-President of Multi Application Products. He was subsequently appointed Vice-President corporate marketing division of Gemplus´ Telecommunication & Public Telephony Department in November 1999. From 2001 to 2003, Michel Canitrot served as Senior Vice-President in charge of Sales and Services and as President of Gemplus Latin America in 2004. He most recently held the position of Senior Vice-President of Gemplus with particular responsibilities for Latin America, EMEA and key accounts. Prior to joining Gemplus, Michel Canitrot had a long career within the cellular business of Matra, and five years with Nortel.

Commenting on his new appointment Michel Canitrot said: "I am really pleased to continue driving the work of the association 
in the promotion of the SIM as a secure access device for the deployment of pioneering mobile multimedia and communications services. We will continue to work on the issuance of guidelines and specifications for a better interoperability
between SIM, Handset and OTA Platform in order to boost service delivery and management for operators and other participants of the mobile services ecosystem."

Michel Canitrot replaces Christophe Dolique who has chaired the association´s board for the past year and whose chairmanship was marked by the success of the first edition of SIMposium in Berlin, the global conference where the mobile eco-system meets the SIM Industry.

For further information about this news release, please contact:

Stéphanie de Labriolle
SIMalliance -" Marketing Director
+33 6 85 91 19 94

Stephanie.delabriolle[at]simalliance.org
www.simalliance.org