Conference Agenda

8:30

Registration Welcome coffee and Speed Networking

Time

Topic Title

Speakers

9:00

Chairmen’s Introduction

Mark Newman
Chief Research Officer, Informa Telecoms & Media
Bob Pike
Partner, Major Deal Team

PART 1
 INTRODUCTION: The Evolving Communications Value Chain

9:10

Keynote: Unveiling global SIM market data -
Key trends & outlook

Frédéric Vasnier
Chairman of the Board, SIMalliance

9:40

Keynote: LTE Evolution  & Opportunities

Donglin Shen, VP Strategy, ZTE

10:30

Networking Coffee Break in the Exhibition Area (45 min)

11:15

VIDEO INTERVIEW: Future Directions for Mobile Advertising

Russell Buckley
VP Global Alliances, admob

11:35

Keynote: The strong assets of the (U)SIM in the challenges of mobile services evolution to cloud based services

Richard Copeland
Strategy and SIM centre of Excellence Manager, T-Mobile 
Cédric Huet
Global Account Marketing and Business Development Manager Product Line Telecoms, Sagem Orga           

11:50

Keynote: Social Networking  Revolution & the Role of the (U)SIM

Bob Pike
Partner, Major Deal Team

PART 2
 Standards & Industry Cooperation Update

12:20

Report from previous day ‘Standards’ Special Interest Seminar

Tim Evans
Illuminismo

12.40

Update from SIMalliance on SCWS

Christophe Martin
SCWS Working Group Chairman, SIMalliance

13.00

Networking Lunch in the Exhibition Area (1 hour)

PART 3
New Business Opportunities in Networks and Devices Evolution & Convergence

14:00

Update from SIMalliance on LTE

Jean-Claude Perrin
LTE Working Group Chairman, SIMalliance

14:20

SIMfi Solution for Mobile Broadband Devices

• Current issues to deploy mobile broadband access (HSPA...) on large screen devices (netbook, tablet...)
• The USIM card with WLAN is the solution to ease large scale set-up and deployment
• How the USIM card is turning into a WLAN hotspot to broadcast HSPA in a room?
• How the USIM card is helping the subscriber to set-up the HSPA modem on the large screen device
• Use Case & Demo

José Ignacio Honorato
Mobile Broadband Product & Marketing Manager,
Telefónica

Rémy Cricco,
Global Account Marketing Manager Product Line, Telecommunications, Sagem Orga

14:40

The Role of SIM-based geo- location in mobile Web 2:0

Malcom McNaughtan 
CTO, Seeker Wireless

15:00

WLAN SIM card to enable Fixed-Mobile Convergence

• State of the art of fixed-mobile convergence services (status, issues...)
• Adding a WLAN radio in the (U)SIM card to enable VAS
• Solution architecture (hardware + software)
• Use cases & Demo: Peer to peer payment/transaction (SIM to SIM), strong user authentication (SIM to PC, SIM to hotspot …), the USIM card as a bridge between WIFI and 3G networks and more (Localized advertising, Indoor positioning...)

Steinar Brede
Research Manager, Telenor

15:20

Networking Coffee Break in the Exhibition Area (40 min)

PART 4
Mobile applications, Content & Services Distribution Battle

16.00

The evolving mobile VAS (Value Added Services) ecosystem: Battle of the Handset/OM App stores vs Operator; (U)SIM vendors will bring in a third angle

Amit Mehta
 Pre-Sales, VAS, SDP & Mobility Solutions - Head of Sales & Marketing
TATA Consulting

16 :20

PANEL DISCUSSION
- Will we have an App Store par operator?
Is that something that will attract developers? compared to multi-operator Handset/OS stores?
- How can we combine visibility, ease of use and differentiation?
- Cohabitation of app stores; should we invent the App Store Gallery? The WAC initiative?
- OS fragmentation; how do we manage this? Is this something which will evolve?
- How to animate a developers’ community
- What is the good revenue sharing model between MNO/ Handset/ Developer
- How do you market applications?
- Is there a life outside the Apple i-store
- Why Apps stores may need the (U)SIM for security (payment, DRM)?
- Is it possible to extend App Store projects to include SIM applications or applications combining SIM + Handset + Network features?

Tim Raby
Interim CEO, The WAC Initiative
Gary Waite
Devices Evolution Manager, Telefonica O2
Marco Rossi
CEO, Movenda
Arnaud de La Chapelle
Board Director, SIMalliance

16:50

Update from SIMalliance on S[at]T 

Stéphane Girodon
S[at]T Working Group Chairman
SIMalliance

17:10

LBS: Zone Trigger – Mobile advertising through the SIM

Javier Montaner
Research Engineer, Vodafone

17.30

Smart Card Web Server: the enabler of a new life for the SIM
•           SCWS business opportunity
•           Telecom Italia Service Solution
•           Enabled Mobile Phones
•           Opportunities by Integration with new SIM technologies

Alessandro Ossoli
Enabling Technology for Innovation Dept., Telecom Italia

17:50

SIMagine Awards Ceremony

18h30

followed by Wine Tasting in the Exhibition 

8:30 – 9:00

Welcome Coffee & Networking

 Time

Topic Title

Speakers

9:00

Chairmen’s Introduction 10 mins

Mark Newman,
Chief Research Officer,
Informa Telecoms & Media
Bob Pike
Partner, Major Deal Team

PART 5
THE MACHINE WORLD (M2M) & THE INTERNET OF THINGS

9:10

M2M legacy : 15 million dedicated fixed lines connected to devices (alarm systems, utilities, medical devices, etc ...)
- Problem : cost of fixed lines and transfer of analog lines to VoIP lines in Europe
- Solution : replacement allows lower cost, more mobility, and freedom
- Business Cases : Saur, water teatment / Pitney Bowes, franking machines / Honeywell, medical devices

Stefan Gonnet
Marketing Director, eDevice

9:30

A New Route to Subscription Management - An Operator's Approach

Stefan Kaliner
Head of UICC Development, T-Mobile

9:50

The Telecom Italia experience on M2M

• -SIM cards and Internet Of Things
• -M2M standardization (ETSI and 3GPP)
• -M2M Telecom Italia experience

Pratone Davide
Enabling Technology For Innovation, Telecom Italia

10:10

Networking Coffee Break in the Exhibition Area (40 min)

 PART 6
SIM MANAGEMENT OPTIMISATION/ LOGISTICS/ GREEN ISSUES

10:50

SIM-OTA, M2M, NFC and LTE uses cases - Technologies for the next decade
- The evolution of SIM-Management system capturing the new technologies over the next decade
- Examine the evolution of M2M from a SIM-OTA perspective
- How to build a MNO centric approach for NFC
- How SIM-OTA will evolve in an LTE environment

Alf Eriksson
VP Business Unit SIM-OTA, SmartTrust

11:10

Moving to a more eco-friendly SIM business

• Impact of the mobile telecoms industry on the environment, green initiatives within the GSMA , and what SIM manufacturers can do to help
• An overview of the industrial cycle of plastic cards and the need for an alternative material
• Environmental Pros and cons of various alternative materials and an overview of the industrial cycle of a some of these
• Challenges of moving to a natural material outweighed by the marketing opportunities generated by the move.

Heidi Graham
Head of Business Development, Toppan Printing  
Michele Scarlatella, VP Marketing, Incard 

11:30

Suscriber Centric Device and Network Quality Measurements Case Study

Tobias Steger
Product Manager, Giesecke & Devrient  
Johannes Hübner
CEO, RadioOpt           

11:50

Dynamic SIM Provisioning to unlock massive introduction of SIM cards in networks

• limitation of the traditional SIM card provisioning methods
• business inhibitors for massive introduction of SIM cards
• requirements for an alternative dynamic method
• typical architecture and benefits

Pierre-Yves Descombes
Solution Manager - Communications & Media Solutions (CMS), Hewlett Packard

12:10

Update from SIMalliance on MarkUp Language

Tobias Steger
XPML Working Group,  SIMalliance
Gary Waite
Technology Manager – Handset & SIM, Telefonica O2

12:30

LUNCH BREAK (1 hour)

 PART 7
MOBILE PAYMENT/ TRANSACTIONS SERVICES & MARKETING

13:30

How to Design a Secure, SIM-based Payment Solution?
- A brief mobile payment background
- Open mobile devices: good for business, threat for security
- Solutions: How to use existing secure elements such as SIM to mitigate the threats
- Future directions, including the key responsibilities of financial institutions, network operators, device manufacturers and application vendors.

Hadi Nahari
Principal Mobile & Security Architect, PayPal

13:50          

Mobile Marketing Case Study

Christophe Martin
Director of Marketing & Innovation, Gemalto

14:10

The SIM as a stepping stone to launch an interoperable mobile NFC application platform:

• Building on international standards to develop mobile NFC globally
• Facilitating the connection of Service Providers to MNOs with Cityzi specifications
• Various NFC mobile use cases available in Nice and beyond : Payment, Transport, loyalty and information tags
• More NFC mobile handsets to come

Bruno Prexl 
Director of Communication, AFSCM   (Association Française du Sans Contact Mobile) & NFC Projects Manager,  Bouygues Telecom

14:30

Networking Coffee Break in the Exhibition Area (40 min)

15:10

The Future has (almost) arrived: SIM Centric Mobile Payment
The Smart Card Web Server and SIM based NFC
have up until now always been referred to as future technologies but G&D, O2 and Visa are making it a reality

Pawel Chobrok
Product Marketing Manager
Giesecke & Devrient
Mary Carol Harris
Claire Maslen
Telefonica O2

15:30

Zain’s Mobile Commerce Project
Overview of the Mobile Commerce Project (ZAP)
Solution that helped Zain break new grounds
Technical Architecture
Security [covering SIM Cards and OTA planning]
ZAP in action – Mobile Commerce product offering and route to market

Marc James
Global Account Manager,  Oberthur Technologies
George Held, Zain

15:50

Mobile Payment in China
SIMWAVE 2.4 GHz
Platform and hardware capabilities
 Use Cases
 Can Chinese companies offer innovation?

Glenn EricTornow
Eastcompeace Europe

16:10

Summarizing on Telecom Italia NFC trials experience: are we ready to launch commercial services?
- Telecom Italia feedback from m-ticketing and m-fidelity trials
- NFC SWP handsets ‘state of the art’
- Customer perception
- Services maturity evaluation and roadmaps

Simonetta Mangiabene
Project Manager at Telecom Italia, Innovation and Strategies department

16:30

Chairmen’s Closing Remarks and End of Conference

Mark Newman
Chief Research Officer,   Informa Telecoms & Media
Bob Pike
Partner, Major Deal Team