DAY 1: Tuesday 22nd April 2008

8 :00 – 9 :00 – Registration – Exhibition Opened – Speakers Breakfasts 
 

Welcome Coffee in the exhibition area sponsored by Inside Contactless

9:00 – Opening Ceremony: unveiling 2007 SIM card market data globally

• Trends, data & Key Facts for 2007
• Perspectives for 2008

Michel Canitrot, EVP Very Large Accounts, Gemalto & Chairman of the Board, SIMalliance

9:25 – TBC

Dr. Klaus Vedder, Chairman ETSI SCP & Group SVP, Giesecke & Devrient

9:50 – MNO requirements for New UICC challenges

• Market scenario: GSMA SIM Survey report
• The new frontiers: M2M-Non Removable SIM, Contactless Multi applications (API and management), third parties applications management, UICC for Wimax, secure multimedia content management
• The GSMA projects on SIM: SIM Direction, IDM, SIM Enhancement, NFC

Sergio Cozzolino, Chairman, GSMA SCAG & VP, Corporate department/Customer Integration, Telecom Italia

10:15 – 10:45 – Coffee Break in the exhibition area sponsored by Oberthur Technologies 

10:45 - Smart Devices, Smart Networks, and Smart Cards: the new future of Smartphones

• Global trends in smartphones: the best is still to come
• Major market disruptions in the face of convergence
• Single users, multiple identities: complex transactions with easy interfaces

David Wood, Vice President Research & Founding Partner, Symbian

11:10 – SK Telecom perspective on Mobile Services

Dr Gordan Starsevic, Director, Business Development, European Region, SK Telecom

11:35 – SIM2:0 - The SIM in the evolving Mobile Environment

Ajit Jaokar, Founder & CEO, Futuretext

12:00 – 13:30 – Lunch in the exhibition area sponsored by Sicap

13:30 – Track 1: Beyond Mobile

Chair: Nick Lane

Part 1: Mobile Convergence

13:30 - Convergence by the mean of the SIM:

• the role of SIM card in the context of convergence
• USB dongle: a useful convergent device
• focus on one specific service: the management of personal data

François Blanchard, Field Marketing Manager, Sagem Orga, Lucas Leonardi, CEO, DMailer, Laurent Maitre, Marketing Director, Xiring

13:55 – TBC

Nick Roberts, Strategic Planning Team, Access

14:20 – IMS: a network revolution?

• An evolving mobile eco-system
• IMS - when internets meets GSM
• A new generation of services
• The SIM in a IMS network

Thierry Hobeika, Strategy Marketing Manager, Oberthur Technologies

14:45 – TBC
Brendan Dowling, Founder, IO Global

15 :10 – 15 :40 – Coffee Break in the exhibition area sponsored by Oberthur Technologies 

Part 2: M2M

15:40 – The Machines Don’t Need Operators!

• A 2 minute crash course in M2M (hold on to your seats!)
• The latest technical developments, particularly with SIM
• Challenges for the market, and some bad news for network operators
• A considered view of the future…

Gary Waite, Technology Manager – Devices & SIM, Telefonica 02

16:05 – Expectations for an Automotive M2M SIM Card for Telematic Services

Overview of BMW Telematic Services 
Experiences and drawbacks with today’s “customer-grade” SIM cards, 
challenges in the automotive environment 
Requirements for an automotive M2M SIM Card 
Future enhancements of the automotive SIM Card 

Markus Kaindl, Engineer Telecom Systems Development, BMW Group

16:30 – Equipping your machine with industry SIM

• Innovation of industry SIM
• logistic chains
• Customized SIM solutions for different M2M market segments
• The same footprint on all machines

Chen Hao, Product Manager, Giesecke & Devrient

16:55 – Consumer services beyond machines: challenges for a promising market

•  M2M Services from B2B to Consumers
• The communicating picture frame project
• Why has M2M been so disappointing so far ?
• Conclusion on market needs for a product range and associated services

Renan Abgrall, SIM and OTA Projects Manager, Bouygues Telecom

• M2M market status
• Market growth
• Some business models already in place
• New disruptive business models

Olivier Beaujard, VP Business Development, Wavecom

17:45 - The M2M Network As A Service

• M2M today
• Next generation M2M services
• Tomorrow’s picture?

Charles Martin, Chief Marketing Officer, Wyless

Track 2: Marketing to the Consumer

Chair: Andreas Constantinou

13:30 – Idle Screen Marketing Works with LiveScreen™ Media

• Mobile Marketing on the idle screen: Real Case Studies with Real Numbers
• Turning the idle screen into a compelling mobile marketing platform
• Attracting brands with the promise of mass reach, a quality user experience and unique advertising products
• Creating campaigns that work – an analysis of real life case studies

 Ray Wellingstein, VP Business Development, Celltick

13:55 – Monetizing Subscriber's data

• Personal Data has become a real asset for both MNOs and subscribers, needing protection 
• Personal Data Management solutions have evolved to meet a set of business needs
• Outlining the Key Performence Indicators for a successful commercial launch, based on Gemalto expertise and references

 Vincent Truffier-Blanc,Strategy and Marketing Director - LinqUs Product Range - Mobile Communications Business Unit, Gemalto

14:20 – TBC

Cédric Mangaud – CEO, Abaxia

14:45 – The SIM & local advertising

• What are the mobile advertising business models and how can mobile bring value to advertisers compare to Internet, radio or newspaper?
• Open a specific area on top of the SIM dedicated to advertising
• How this solution is managed?
• What would be the business models?
• How could you share revenues?
• Presentation a mobile advertising solution with an innovative approach with OTA and SIM?
• Next steps – the future - vision

Stéphane Girodon,Head of SIM Applications & Browser Team, Oberthur Technologies

15 :10 – 15 :40 – Coffee Break in the exhibition area sponsored by Oberthur Technologies

15 :40 – Putting brands in everyones’ hand - Could SIM Embedded services be a growth opportunity for mobile VAS ?

Ludovic Maupain, VP Operators Relationships & Entertainment Solutions, Netsize

16 :05 - Boosting services usability with available technologies: an applicative scenario jointly using CAT-TP and Smart Card WebServer.

• SIM card based applications and services have been widely accepted and adopted by the industry.
• How to renew SIM based applications and services?
• Forecoming advanced technologies will significantly improve quality of services, but when will them be available?
• There are two standardized and available technologies whose joint usage can significantly extend the reach of SIM based applications.

Giancarlo Celentano, Head of Central Marketing, Incard

16:30 – How to market successfully Mobile Content?

• A Multichannel strategy
• The Schnuffel case study
• The SIM Card: a key enabler in the service discovery
• The Debitel Case study
• Operators outsourcing trend on Mobile content

Sébastien Marteau, Executive Director, France, Benelux, Nordics, Jamba

16:55 – SIMportal:SIM Based Internet Portal

• SIMportal , a SIM-based non-disturbing information service. 
  Mobile AD market and business model. 
  SIMpass brief, a kind of Single-Card NFC Implementation 
  An advertising mobile payment case

Wang Hao, Senior Solution Consultant, Watchdata

17:20 - Java Card 3 - Connecting to the Future now  

• Maximizing branding by tailoring the user experience  
• Enabling revenue growth through data services  
• Simplifying application deployment  
• Paving the way to the future

17:45 – S[at]T Status within SIMalliance

S[at]T working group role within SIMalliance 
S[at]T market status in the world 
Benchmark versus other SIM browsing solution ? 
S[at]T : what it is ? How is it working ? 
3 important projects within the S[at]T Working Group

Stéphane Girodon, S[at]T Workgroup Chairman, SIMalliance

Track 3: Technologies & Standards

Chair: Dr Klaus Vedder

13:30 – TBC

Xavier Piednoir, ETSI

13:55 – TBC

Tim Evans, Vice Chairman of ETSI SCP Plenary, Vodafone UK

14:20 – TBC
Sebastien Hans, Sun Microsystems

14:45 – GlobalPlatform – Supporting the SIM Ecosystem

• Introduction to GlobalPlatform’s role in facilitating business opportunities within the SIM ecosystem
• Examples of confidential application management deployments with C3 Mgt - a neutral platform which permits independent application management Over-The-Air
• End user interaction - current technical advances to support application selection within the mobile telecom environment
• Quick insight on the evolution towards IP

Gil Bernabeu, Technical Director, GlobalPlatform

15 :10 – 15 :40 – Coffee Break in the exhibition area sponsored by Oberthur Technologies

15 :40 – All-purpose Mobile Identity & Mobile Signatures on SIM

• Mobile Signature and Mobile Identity in brief
• Requirements for Mobile Signature SIM client
• VMAC SIM client
• Mobile Signature solution 
  Tapio Vailahti, Executive Vice President, Valimo

16 :05 – Managing the UICC in a multi-party environment

• GlobalPlatform and Security Domains
• Overview of the Trusted Service Manager (TSM)
• Extensions of Global Platform to support the TSM ecosystem
• Current status and next steps  

Javier Montaner, Engineer R&D, Vodafone Group

16 :30 – Experience and post-issuance solutions with NFC

• A few words about the Cassis & Sagem Orga partnership
• Our global solution: NFC device + Trusted Service Manager
• The current experiences
• What are the next steps?

Medhi Elhaoussine, VP Sales & Marketing EMEA, Cassis International

 Remy Cricco, Global Account Marketing Manager, Sagem Orga

16 :55 – Next Generation OTA Platform

• Will NFC happen without an OTA platform technology of the future?
• Device and SIM management integration – an important enabler for NFC
• Next Generation VAS environment
• Next Generation SIM based Roaming Management solution
• SIM based security solution experiences

Alf Eriksson, Vice President Business Unit SIM OTA ,SmartTrust

17 :20 – Managing OTA billions of connected multi-applicative devices: the next wave

• OTA SIM management: bringing life to your subscriber base
• Contactless and multiapplication ecosystems: a new era for OTA
• Key Success Factors for revenue generation with OTA

Vincent Truffier-Blanc, Strategy & Marketing Director, LinqUs Product Range, Mobile BU, Gemalto

17 :45 – TBC

Jérôme Derozard, Deputy Director, Strategic Product Marketing, Sicap

18 :30 – 20 :00 – Beer Fest  in the exhibition area sponsored by Sun Microsystems and Java Card Forum

20 :00 – Dine & Wine Evening in Berlin "Spindler & Klatt"