Day 2 - Wednesday 23rd April 2008

8 :00 – 9 :00 – Welcome Coffee –Exhibition Opened – Speakers Breakfasts

9:00 – Enabling Trusted Mobile Services

• The rapidly changing Mobile Internet world
• Mobile Internet is more than wireless broadband
• Re-inventing the SIM to Enable Trusted Services
• Developing a Mobile NFC platform

Patrick Waters – Head of Enablers, Vodafone Group Research & Development

9:25 – Mobile Banking in Emerging Markets

9:50 – Mobile contactless, a service revolution in the making

• Why mobile is much more than a dematerialised card ?
• What do end customers want?
• Why is this going to create value for service providers (bansk, transport, retail, etc.)
• What is the role of the mobile operator and why use the SIM?

Mung Ki Woo, Group Strategic Marketing - Adv. Products & Services, VP Payment & Contactless, Orange

10:15 – 10:45 – Coffee Break in the exhibition area sponsored by Oberthur Technologies
 

10:45 – Track 4: Mobile Transactions

Chair: Michele Scanlon

10:45 – NFC vs ZigBee ?

• NFC SIM-based: pro & con
• Z-SIM: pro & con
• Telecom Italia case study on NFC: Ticketing mobile
• Telecom Italia case study on Z-SIM: Home Automation
• Two technologies One goal?

Ilario Macchi – Chairman ETSI SCP REQ & Head of SIM Development, Telecom Italia

11:10 – TBC

Guido Mangiagalli, Consumer Market Development, Visa

11:35 – Mobile contactless - from opportunities to market reality

• Mobile contactless, what business opportunities?
• Key learning from pilots
• The role of the TSM as a business facilitator

Jérôme Sion, Contactless & Mobile Commerce Director, Gemalto and Christian Séré-Annichini, Strategy Department, Head of New Business Development, SFR

12:00 – Management of Service Provider applications on NFC enabled USIM card

• Landscape and basic requirements
• NFC enabled USIM card
• OTA management of NFC USIM cards
• Conclusions

 Lauri Pesonen, CEO, Venyon

12:25 – Now is the time to drive NFC market adoption

• The need to approach vertical markets with true standards.
• Convenience will drive the consumer not technology
• Recommendations for accelerating market adoption

Philippe Martineau, EVP NFC Business Line, Inside Contactless

12:50 – 14:00 - Lunch in the exhibition area

14:00 – Review and Learnings from O2’s NFC Trial

• A recap of O2 UK’s NFC Trial
• Technical learnings from the trial
• Towards a SIM based solution

Neil Whitworth, SIM Product Manager, Telefonica O2

14:25 - Extending Mobile Transactions with new Business Models and Technologies

• Bringing non-mobile transactions to mobile
• New business models for mobile transactions
• Instreasing customers' stickiness and ARPU
• Legally-binding mobile transactions on GSM

Dr. Deniz Tunçalp, VAS Management / Business Development - Mobile Signature – Manager, Turkcell İletişim Hizmetleri A.Ş.

14:50 – Exploiting SIM wireless capabilities: NFC and ZigBee as integrated service enablers

• Contactless capabilities innovating the concept of services
• Introduction of NFC technology and services
• Introduction of ZigBee technology and services
• A business study of adopting jointly the new technologies is then exploited

Amedeo Veneroso, Framework Manager for Telecom Applications, Incard

15:15 – TBC

Chakib Bouda, Technical Project Manager, BellID

15:40 – Dynamic NFC application distribution and framework

• Dynamic application distribution – the best use of the capacity of your Secure Element 
  Multi vendor and multi type application download into an NFC wallet

Peter Parkanyi, Technical Acount Manager Central Europe, Motorola & StolPan

10:45 – Track 5: Mobile Multimedia

Chair: Nick Lane

10:45 – Mobile Services in the UK by Nick Lane, Founder and CEO of Direct2Mobile

11:10 – The Role of the SIM Card in Mobile Pay TV 

• OMA BCAST SmartCard Profile - Service and Content Protection
• Security Aspects in the Mobile Pay TV
• Mobile TV Business Opportunities for the MNOs

 Volker Gerstenberger, Senior Marketing Manager - Telecoms, Giesecke & Devrient

11:35 – Bringing Mobile TV to the Mass Market

• 3G and DVB-H broadcast Mobile TV markets, 2 complementary winning approaches
• main benefits for the whole ecosystem
• case studies based on worldwide Mobile TV deployments
• the most promising business models !

Nicolas Chevalier, Head of Product Marketing, Nagra Vision

12:00 – Expanding Mobile TV services through smart SIM and removable card storage solutions

• How to adapt existing mobile storage solutions to deliver the best quality of service
• Benefits and drawbacks of existing storage solutions such as High Capacity SIM and regular removable cards for storage and security solutions
• Combining removable cards and SIMs to provide a complete and ultimate mobile TV security and storage platform, serving both operator and user needs
• Presentation of a joint Mobile TV project with SK Telecom

Pascal Caillon, VP Marketing MNO Division, Sandisk

12:25 – 2008, 3G in China – The role of smart cards

- The outlook of 3G in China 
- General requirements of 3G smart card
- 3G applications and new services

Guo Wei, Deputy Director of Technology, Eastcompeace

12:50 – 14:00 - Lunch in the Exhibition Area

14:00 – 14:50 - PANEL ON MOBILE MULTIMEDIA SERVICES

Nick Lane , Founder & CEO, Direct2Mobile
Garry Waite, Technology Manager - SIM & Handsets, Telefonica O2
Volker Gerstenberger, Senior Marketing Manager - Telecoms, Giesecke & Devrient
Pascal Caillon, VP Marketing MNO Division, Sandisk
Guo Wei, Deputy Director of Technology, Eastcompeace
Brendan Dowling, Founder, IO Global

14:50 – Mobile TV

Sylvestre Denis, Mobile TV Workgroup Chairman, SIMalliance

15:15 –   TBC

Andrea Yanik, Director - Product Development, OnePin

15:40 – Contacts Manager - a PDM system and a services enabler
Jacques Seif, Enhanced Phonebook Workgroup Chairman, SIMalliance

10:45 – Track 3 Continued: Technologies & Standards

Chair: Dr Klaus Vedder 

10:45 – 11:35 - SIM/ Handset Interoperability Panel moderated by Ajit Jaokar

USB Inter-Chip -  Where Is The New Interface?

- Where we come from - Limitations & new use cases
- Where we are - Status at ETSI and at the SIMalliance (HSG WG) 
- What is still ahead - Ensuring a smooth market introduction

Hanno Dietrich, High Speed Interface Workgroup Chairman, SIMalliance

Followed by a Panel Discussion with:
Jais Agertoft, Technology Manager, Nokia

Paul Jolivet, Senior Project Manager - Standard & Advanced Technologies, LG

11:35 – 12:45 – Semiconductors Panel moderated by Klaus Vedder

Jason Sharma, Senior Product Manager, SiTime Corp.

TBC, Inside Contactless

Steffen Steinmeier, Global Business Development Manager – NFC, NXP Semiconductors

Bjoern Scharfen, Marketing Director, Product Line Payment & Communication, Infineon

Laurent Degauque, Telecom & NFC Marketing Manager, ST Microelectronics

12:50 – 14:00 - Lunch in the Exhibition Area

16:05 – 16:30 – Closing Plenary Panel with SIMalliance Board moderated by Michele Scanlon
Competition Results & Prize Presentation

16:30 – 17:00 – Afternoon Coffee & Departures